Storify brings stories to the web

People throw around the word "story" quite a bit on the web. Journalists use it to talk about what they are reporting on, authors use it to talk about their books, and consultants, oh boy the consultants, talk about brand story as the ultimate way any company can use social media. (I know because I talk about it in my consulting and sometimes I'm too much for myself!)

But no matter what genre a book is in or what kind of content an author or publisher is looking to put out there, storytelling is critical. But it's not nearly as easy as it sounds, of course. That's why we have authors and journalists and, yes, brand consultants. 

Enter Storify.

Storify is, in their words:

"...making sense of what people post on social media. Our users curate the most important voices and turn them into stories.

Together, we are building a new information network that will give you the social perspective on any event."

That's a cool option for anyone on social media, but even moreso for publishers, authors and anyone in an industry that is actively exploring social + digital content + live events. Storify seems to make it easy to personalize and customize the disparate things going on into a coherent narrative.

If you are a business, or a publisher for that matter, there are even more customizable options. It reminds me a bit of what the social media press release was going for a few years ago. How can we best present what the narrative is with all of the vast multi-media options out there?

Storify has a good answer in my opinion because it allows you to curate bits and turn them into an embeddable whole. With apps like Flipboard and Twitter, you are pretty much re-presenting content you find on a network with its own look and feel. The thing I like best about Storify is that they allow you to move what you built wherever you need it to be.

Have any of you used Storify? What did you think?

Image courtesy of Storify homepage screenshot