Is this meta-meta? Or just meta?

New Chipotle webseries about the food industry

Chipotle has a new webseries called "Farmed and Dangerous" which is a sarcastic look at the food industry (of which – I have to point this out – Chipotle is a part) which is meant to make you think more about where your food comes from. It only barely mentions Chipotle. I am utterly baffled by this.

Image courtesy Flickr/aditya