They halved the amount, and raised the price
Kraft's Baker's Chocolate marketing fasco
Kraft Foods has a bit of a debacle on their hands. The megalithic company is struggling to put a positive spin on the fact that they cut the amount in a package of Baker's Chocolate by half (from eight ounces to four ounces) while keeping the price the same ($5). Thus neatly doubling the price in one fell swoop.
The company's Facebook page is on fire right now - as well it should be. This is really over the top, Kraft! I hope you're ashamed of yourselves.
Image courtesy Flickr/The Eggplant
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