Kindle's new Matchbook program

Kindle has announced they will launch the new Matchbook program in October. For purchases which qualify (I suspect this will not be as many as one might hope) if you buy the physical book, you will be able to buy the Kindle version for just a few dollars.

I forsee this being particularly popular around the holidays. Buy a physical book for your mom, and buy the Kindle version for yourself cheap!

Image courtesy Flickr/alienratt