Since 2011, it's been a Buzzfeed thing

@horse_ebooks unmasked

Everyone's favorite Twitter spambot has been revealed to be sort of an art project kinda thing. In 2011, a creative director at Buzzfeed and a former VP of Howcast purchased the Twitter account. Everything beyond that point was carefully curated by hand.

Kinda spoils some of the magic, doesn't it?

Image courtesy Flickr/Chris Gornell